Starting in July of 2021 and ending in October of the same year, I achieved my certification in the Fundamentals of Digital Marketing from the University of Vermont. To receive my digital marketing certification, I created a capstone project, detailing an actionable campaign for a company of my choice using multiple digital marketing channels. These channels included pay per click, Search engine marketing, search engine optimization, display, email, and organic and paid social media. To the right is a PDF of my project, which I decided to do on VooDoo Ranger. Below is a link to access my presentation, where I guide the viewer through my work with a voiceover.

My Presentation

I began working at Pennswood Village as a receptionist in March of 2021 and was soon after internally promoted to take over the Newsletter Editor position. Here, I got to work with staff and residents to put together the newsletters, dispersed weekly to the hundreds of residents living at Pennswood and to staff and residents' families living outside of Pennswood. My main job was to ensure the accuracy of the content and check for grammatical errors. I was also responsible for sprucing the Newsletters up with graphics to keep it fun. The content I assisted in producing was used to promote Pennswood, by detailing the events and happenings occurring within. To the right is one such example of a newsletter I created. Please note that full names and other personal information is redacted to ensure resident privacy.

From May of 2019 to May of 2021, I acted as the Director of Marketing and Communications for the Temple University Student Alumni Association (TUSAA). While in this position, I managed external communications, public relations, and media for TUSAA. My main objective as the Director of Marketing lay heavily in creating and monitoring social media posts on Facebook, Instagram, and Twitter. This gave me the chance to work under strict University branding guidelines while also getting to organically grow something that I had relatively complete control over. To the right are some examples of posts I have created.

November of 2018 to September of 2019 was my first step into the digital marketing world. At that time, I was still very new to creating graphics and copy, but I grew my abilities while acting as the Director of Marketing for Ambitious, the Web Series. As the Director of Marketing, I got my first real taste in social media analytics while running their Facebook, Instagram, and Twitter. Here, I measured the impact of the different content I created. I worked closely with all members of the Ambitious team to ensure regular postings to their social channels and that all publicly accessible information regarding Ambitious, the Web Series was accurate and up-to-date. To the right are some past examples of the work I did.